A house tour is the video every real estate agent knows how to make, and it has one weakness: the buyer has already seen the photos on the portal. Another walk through the kitchen gives them no reason to follow you, call you or turn up on Saturday.
These 30 ideas are what is left when you take the tour away, grouped by the job each one does. Each has an example hook and the best way to make it: film yourself, use an AI presenter or go animated. Swap the highlighted gaps for your own suburb, number and date, and say where a number comes from.
Ideas that win listings
Show a vendor how you think before the appraisal is booked. The first idea has its own post: the weekly market update video.
- This week’s number
The one figure that moved in your suburb this week, and what it means.
Hook: “Homes in suburb are taking X days to sell. Here’s what that means if you’re listing.”
Make it: AI presenter
- Price guide, explained
What a guide is, how you set one and what it can’t tell a buyer.
Hook: “Here’s how I set a price guide, and what it does and doesn’t tell you.”
Make it: Film yourself
- What a budget buys
Three homes at one price, so buyers see what the money gets today.
Hook: “What $ price buys in suburb right now.”
Make it: AI presenter
- Before the first open home
Cheap fixes a vendor can finish this week.
Hook: “Selling soon? Do these three things before the first open home.”
Make it: AI presenter
- The appraisal, step by step
What you look at, what you ask and what happens next.
Hook: “Booked an appraisal? Here’s what I’ll look at, and what I’ll ask you.”
Make it: Film yourself
- The relaunch
What you would change on a listing that has sat for weeks.
Hook: “Sat on the market for X weeks? Here’s what I’d change first.”
Make it: Film yourself
Prices have rules. Wherever a video says or shows a price, follow your state’s rules on price guides and underquoting. They differ by state and keep changing, so read your own regulator first: for example NSW Fair Trading’s underquoting guidance or Consumer Affairs Victoria on underquoting.
Ideas that build trust
Say the thing buyers are nervous to ask, in the first sentence, and say where each number comes from.
- Reply to a comment
Answer one real comment or message, with a number and its source.
Hook: “Replying to @name: should I buy now or wait?”
Make it: Film yourself
- Myth vs fact
Pick one belief buyers hold and correct it in 20 seconds.
Hook: “Myth: ‘passed in’ means the price was too high.”
Make it: AI presenter
- Open-home red flags
Three things to check before falling for a home, each with a close-up.
Hook: “Three red flags most buyers walk straight past at an open home.”
Make it: AI presenter
- Auction day, step by step
Registering, bidding, the reserve and the hammer, in plain words.
Hook: “Never been to an auction? Here’s exactly what happens, from registering to the hammer.”
Make it: Animated
- The costs on top of the price
Stamp duty, building and pest, legals: what else a buyer pays.
Hook: “The costs nobody puts in the ad.”
Make it: Animated
- A day in property management
A timestamped Tuesday, from the first coffee to the burst pipe.
Hook: “A Tuesday in property management, hour by hour.”
Make it: Film yourself
Ideas that sell the listing
The listing video has one job: a reason to come on Saturday. Keep it short and put the time on screen. The just-listed video post has a full script for the first idea.
- Just listed
One reason to inspect, three features that matter and the open-home time.
Hook: “Just listed in suburb: the one reason to inspect. Open Saturday at 10.”
Make it: Animated
- Open home this Saturday
A 15-second reminder from the front gate, with the time on screen.
Hook: “Photos can’t show you the afternoon light. Come and see it on Saturday.”
Make it: Film yourself
- Coming soon
A teaser with one detail and one way to ask for more.
Hook: “Not on the portals yet: 3 bedrooms in suburb. Message us for the address.”
Make it: AI presenter
- Just sold, with the story
How the sale happened and what the buyers loved, with everyone’s OK.
Hook: “Just sold in suburb. Here’s how it happened.”
Make it: Film yourself
- Auction result
The result and how the bidding went, told straight, with the numbers on screen.
Hook: “Address: sold under the hammer. Here’s how the bidding went.”
Make it: AI presenter
- Questions from the first open
The things buyers asked, answered for everyone who couldn’t come.
Hook: “Three questions buyers asked at the first open for address.”
Make it: Film yourself
Ideas that make you the local voice
Be the real estate agent who knows the street, the new station and the best pie. Each of these puts the place first and you second.
- Suburb guide
A flyover with the minutes to the station, school and beach.
Hook: “Suburb in 30 seconds: the station, the school, the best coffee.”
Make it: Animated
- New infrastructure
What a new station, road or school changes day to day, with no price promises.
Hook: “The new station opens date. Here’s what changes for suburb.”
Make it: Film yourself
- Local business spotlight
Visit a café or shop in your patch, with the owner’s OK.
Hook: “The best meat pie in suburb, and the owner’s secret.”
Make it: Film yourself
- Guess the price
Viewers guess the price of a recently sold home. Reveal it at the end.
Hook: “Guess the price: a 3-bedroom in suburb that sold last month.”
Make it: AI presenter
- Street interview
Ask people on the street one question, with their OK.
Hook: “We asked suburb: what does $1 million buy?”
Make it: Film yourself
- Rates-day reaction
What today’s cash rate decision means for local buyers and sellers.
Hook: “The RBA just raised, cut or held the cash rate. Here’s what it means in suburb.”
Make it: AI presenter
Ideas with personality
A parody lands when the situation is true. Each of these starts with something real estate agents and buyers really go through, and each is animated, so nobody has to be on camera.
- Swipe on houses
A dating-app parody: swipe on houses, match, then meet the flood map.
Hook: “Match with a house? Check the flood map before you fall in love.”
Make it: Animated
- Bid Fighter
A 16-bit fighting game where a confident first bid wins the round.
Hook: “Round one: two buyers, one house. Place your bids.”
Make it: Animated
- The campaign receipt
A receipt prints line by line to show where the marketing budget goes.
Hook: “Where does a $ amount campaign actually go?”
Make it: Animated
- Property forecast
This week’s auction results as a 90s TV weather report.
Hook: “Good evening. Here is your weekend property forecast.”
Make it: Animated
- POV: your vendor, 11:47 pm
The late-night texts every real estate agent knows, ending on a voice note.
Hook: “POV: your vendor, 11:47 pm.”
Make it: Animated
- Your listing as a pet
A virtual pet: happy on day 1, unwell on day 45, saved by a relaunch.
Hook: “Day 1: happy. Day 45: not so great. Meet your listing.”
Make it: Animated
Pick the right way to make each one
OmniReel makes videos three ways, and the best one depends on whose voice it is. Of the 30 ideas, 11 are best filmed by you, 9 suit an AI presenter and 10 work as animated videos. The template library shows the formats, and the real estate page shows examples for Australian suburbs.
| Way | Best for | How it works |
|---|---|---|
| Film yourself | Anything with your name on it: price guides, appraisals, sold stories, real clients. | You record the takes. Your AI agent picks the best of each line, cuts the pauses and adds captions and your end card. |
| AI presenter | Explainers and weekly formats: numbers, myths, red flags, results. | One sentence and a template. An AI-generated person presents it, so label it as AI. It uses video credits from your own AI video account. |
| Animated | Listings, locations and parody, where nobody needs to be on screen. | One sentence, your photos and an art style, made on your computer. It uses no video credits. |
Whichever you choose, your AI agent writes the script, shows a short preview and waits for your OK at each step. Comment on a line you don’t like and press Fix: it changes that line and keeps the earlier version. One sentence starts it:
Make a 25-second myth-vs-fact video for buyers: the myth is that a home that is passed in was overpriced. AI presenter, vertical, end on my name and phone number.
Label AI presenters. Instagram, Facebook and TikTok ask you to label realistic AI video, so switch their AI label on when you post an AI presenter. Your own edited takes need no label.
Your next step
Pick three ideas for next week: one to win a listing, one to build trust and one to sell a listing. The PDF below has 20 ready-to-film scripts, each with beats to fill in, text for the screen and a one-sentence brief for OmniReel.
Free script pack · 14 pages20 real estate video scriptsTwenty scripts for listings, market numbers, buyers and sellers. Fill the gaps, film them, or hand OmniReel the one-sentence brief.Get the free PDF
